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Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before; whether it’s an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you). Without doubt, it would be harder to sell to a total stranger who does not know whether or not you are an honest seller, and whether or not they should trust your words and believe that your product or services will truly benefit them.  This is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. This will ensure that you have a recurring and consistent source of income. When you release a product or make an endorsement, you have a group of people always ready to hear what you have to say. 

There are several sources that you can tap into to start building a customer base. For example, you can participate in an online discussion forum and give advice and help for free. It won’t be long before people start to recognise your name and stop and listen everytime you have something to say. You will become a valuable friend and teacher, and gain the trust of these people. Would you buy something your close friend recommends? Another way to build a customer base is to build a mailing list. There are a gazillion methods to collect subscribers, but when it’s boiled down to the very essence, it’s all about proving your value to the crowd and offering an incentive to make people become part of your mailing list. A typical example would be a website choke-full of freely available, helpful and quality articles on a certain subject plus a “special report” that can be downloaded for free provided you give your email address. The rich content provides value, and the “special report” is the extra incentive.  

Yet another source for your customer base, which is often forgotten, is your existing customers. If you bought this product from this particular person and he answered patiently to your every question, would you buy from him again in the future? Definitely. When a customer has given you his money, that’s not the end of the affair because by keeping in touch with him and developing a flourishing relationship with him, you will have a lifetime source of income.  Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it’s vital to build a customer base because it simply saves a lot of time and effort.

yusri m.s

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Let’s imagine a situation where we have two Internet marketers who know each other. One has a great product that will sell very well but he has no mailing list, no affiliates, nothing. The other is a great marketer with tens of thousands of subscribers in his mailing list, but the problem is he has nothing to sell to them. The very obvious solution here is to give the product to the great marketer with lots of contacts, and split the profits between them. This, my friend, is the very essence of Joint Ventures. As more and more people start their own home based businesses online, the market is going to get more and more saturated and the competition will grow fiercer by the minute. The fastest, most effective and easiest way to build your own online business empire is through joint ventures. That is, join forces with other marketers to sell your product.
When you joint venture with another marketer, you can ask him (or her) to send an endorsement of your product to his existing mailing list, so you do not need to worry about collecting subscribers from scratch. You already have an easily accessible target market. The trick is to find the right marketer whose subscribers will be interested in your product. Once you achieve that, you won’t even have to worry about generating traffic to your salesletter or finding affiliates to promote your product. All of that is already done for you. When you joint venture with a solid player in the field, your perceived value and reputation will instantly increase because if this well-known person in the field is willing to work with you as a team, you must have some substance! Hence, when you manage to hook up a joint venture with someone who’s a “regular player” in your niche market, your status will instantly change from “total newbie” to “guru status” overnight! Last but definitely not least, you will get a chance to build a lasting relationship with a big figure in your niche market, and that alone will worth more than the profits you pull in over that single Joint Venture. When you have a dominant figure in the market as your friend, you will gain a lot of privileges and perks that no newbie like you could ever get their hands on – for example new insights into interesting product ideas and marketing strategies. You can’t even buy that for hard cash!

So, start looking up a potential Joint Venture partner and try your best to convince him or her to strike up a deal with you!

yusri m.s 

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